A disappointed salesman of Coca Cola
returns from his Middle East assignment.
A friend asked, "Why weren't you successful with the Arabs?"
The salesman explained
"When I got posted in the Middle
East , I was very confident that I would make a good sales pitch as
Cola is virtually unknown there. But, I had a problem I didn't know
to speak Arabic. So, I planned to convey the message through three
First poster: A man lying in the
hot desert sand...totally exhausted and fainting.
Second poster: The man is drinking our
Third poster: Our man is now totally
And Then these posters were pasted all
over the place
"Then that should have worked!" said the friend.
"The hell it should have!? said the salesman. didn't realize that
Arabs read from right to left"